Hyundai unveils daring mid-sized sedan
News media release 21st September 2009
Seoul: Hyundai Motor Company’s all-new mid-sized sedan has made its international debut in the South Korean domestic market. The car will be released in Australia in coming months, and expectations are high that it will shake up the sedan segment with its daring new design.
The car, code-named YF, adopts Hyundai’s new ‘fluidic sculpture’ design language and boasts outstanding performance with segment-leading advanced safety features and exceptional fuel efficiency.
YF will replace the current Sonata in South Korea and will inherit its nameplate in that market. The all-new vehicle was designed through a collaboration between the Namyang and the Californian design studios over four years at a cost equivalent to approximately $AUD 428 million.
Six airbags, ESP stability control, Brake Assist and Hill-start Assist Control are all standard, resulting in world-class occupant protection that meets (or exceeds) stringent global safety standards. Additionally, the new sedan is built with hot-stamped ultra-high-strength steel to optimise the efficient design imperatives of increased structural strength and reduced weight.
“Hyundai’s new mid-size sedan will without doubt be an exceptional car, with impeccable engineering credentials and elegant design that’s sure to attract new customers to the Hyundai brand,” said Kevin McCann, Hyundai Motor Company Australia’s Director of Sales and Marketing. “With its exciting new design and class-leading features, it will consolidate Hyundai’s move into the top tier of volume brands in Australia.”