NEWS RELEASE

News media release 1 July 2008

Hyundai Motor Company Australia Achieves Record Sales Through ESP Stability Control Campaign

Hyundai Motor Company Australia announced its best ever sales result in the month of June on the back of its campaign to promote ESP Stability Control.
 
Total sales in June 2008 were 5,447 vehicles, compared to previous HMCA record month of June 2005 with sales of 5,221. A number of models in the range achieved their best ever result:

• i30 with 1,074 units sold
• iLoad with 257 units sold
• Tucson with 1138 units sold

Hyundai 2008 ESP Stability Control fitment rates:

Figures for May and June show that uptake of ESP almost doubled across Hyundai’s model range, from 17% for April YTD to 31% in the May / June period. Within the Private / Business sectors the uptake was even more dramatic, increasing from 19% for April YTD to 35% in the May / June period.

Within the Private / Business sector, customer choice for ESP Stability Control on Getz increased from 3% for April YTD to 14% in May / June, on Elantra from 15% to 76% and Tucson from 26% to 58% in the same period.

“Hyundai pioneered the introduction of an ESP Stability Control option within the light car market on the Getz back in February 2006 and our recent ‘End of Financial Year’ retail campaign reflects Hyundai’s continuing commitment to make the technology available to all Australian consumers,” said Kevin McCann, Hyundai’s Director of Sales and Marketing. “Not only have we had the best month ever for HMCA, but there are now more Hyundai vehicles than ever before fitted with this crucial life saving equipment on the road.”

Independent research conducted by Monash University indicates that ESP Stability Control can reduce the chance of injury in a serious crash by as much as 68%.