Quality
Known famously for value for money small cars, Hyundai has made a tremendous progress in quality. With a focus on quality, Hyundai Motor Company has set itself the object to be recognised as the worlds' No. 1 in quality. The achievement is gained through focus and massive investment and include implementation of activities such as:
- Establishment of the pilot production centre to improve quality standards.
- Enforcing stringent quality approval system at each stage from planning to sales.
- Establishing supplier quality rating system to improve overall quality standards.
- Adopting of Six-Sigma initiatives, a scientific product quality innovation system to enhance product quality management.
- "Hot testing" of production models in Australia's own unforgiving outback to ensure durability and reliability.
Fortunately, our efforts haven't gone unnoticed. Independent quality surveys in the US and Europe reveal that an increasing number of motoring experts and consumers place Hyundai quality at or above many Japanese, American and European manufacturers.
How We Got Serious About Quality
We listened to the voices of our customers, realising the areas where we needed to improve and achieved enhancements beyond everyone's expectations.
- Electrical systems: After a considerable overhaul, including new designs and suppliers, we've dramatically improved our electrical systems through the introduction of leading edge materials and design.
- Automatic transmissions: Setting world class benchmarks for performance inclding power transfer, economy and smoothness.
- Body integrity: We've invested heavily in improving our chassis so the cabin is quieter, the brake noise is reduced and the enhanced suspension provides better handling and a smoother ride.
Recognised for Quality
Our commitment to quality has been recognised at home and across the globe in a number of independent and prestigious quality surveys.
- Click here for list of Awards and recognition for Hyundai models.
- J.D Power & Associates is an American research company that surveys over 60,000 new car buyers each year. It's respected around the world as the measure for quality in initial car ownership [1st 90 days ownership]. Their extensive research showed that Hyundai was ranked 3rd behind only Porsche and Lexus in quality.
- In 2006, Hyundai's reliability was also proven in Germany with their leading automotive magazine 'Auto Zeitung' conducting a mega survey for customer satisfaction for new cars. In its 2006 "Qualitäts Report", Hyundai topped probably the most important consumer criteria of the survey: total number of car breakdowns. It was the only brand to have a clean slate of 100% reliability with no breakdowns and rated well clear of the next clutch of marques, ahead of nameplates such as Lexus on 96.9% reliability, Subaru 96% and also following were Mazda, Honda, Jaguar and then Toyota.
- In the US, Hyundai's Grandeur (badged ‘Azera' there) large sedan and Tucson compact SUV were each named winners in the 2006 Total Value Awards conducted by leading consumer research house Strategic Vision, based in San Diego, California.
Their awards regime placed the Grandeur (Azera) best in the large car segment and Tucson equal tops in the small sport utility vehicle segment, in a tie with a US-only Saturn model.
Globally, publications which measures customer satisfaction reported on Hyundai's outstanding quality and durability:
- Hyundai received top marks in vehicle durability for 2003 and 2004 from UK consumer report (measures vehicles on durability and consumer satisfaction), Which Magazine. The Getz ranked number one out of 81 new vehicles displaying no problems for 2 years running.
- Strategic Vision – In October 2004, Strategic Vision published its Total Value Index Study (TVI). Hyundai ranked number two overall in the value satisfaction study, trailing only the leader, a major Japanese automaker. Hyundai's Elantra, Grandeur and Santa Fe all placed number one overall in their respective classes.
- Consumer Reports – Consumer Reports analyses and collects product data relating to consumer preferences. From 1997 until 2004, Consumer Reports had surveyed over 810 thousand vehicle owners to analyse vehicle reliability. Consumer Reports selected Hyundai as the first Korea automobile company to register a higher than average ranking.