Since 2004, at the establishment the of the then Australian Soccer Association and now Football Federation of Australia, Hyundai has been a proud founder and naming rights sponsor of the Hyundai A-League competition. The current agreement will see Hyundai remain in this role through to the end of the 2015/2016 season.
As the first major sponsor, Hyundai showed courage and faith to invest in the A-League when national support for football, or soccer as it was widely known then, had not been fully established.
Today, with football recognised as being the fastest growing club sport in the country, the Hyundai A-League is well cemented as part of Australian sporting culture. The naming rights of the Hyundai A-League is an important part of a worldwide football support network established by the Hyundai brand, and in Australia extends across the whole of the sport, from the Hyundai Goals for Grassroots’ community programme, to supporting the Australian national Qantas Socceroos and Matildas teams.
Globally, Hyundai is mid-way through a 14-year partnership with FIFA, which will be realised this year when the world's most watched sporting event, the 2014 FIFA Football World Cup will take place in Brazil.