Recognition for quality
Fortunately, our efforts haven't gone unnoticed. Independent quality surveys in the U.S. and Europe reveal an increasing number of motoring experts and consumers place Hyundai quality at or above many traditional Japanese, North American and European rival manufacturers.
Awards and recognition for Hyundai models
J.D. Power & Associates is a North American research company which surveys over 60,000 new car buyers each year. It is respected around the world as THE measure for quality during the critical initial car ownership period (the first 90 days of ownership).
In 2009, Hyundai Motor received 95 points in the Initial Quality Study (IQS) conducted by J.D. Power. This score ranked Hyundai 1st in the manufacturer listing with the highest score in history in the general brand category, and outranking global brands such as Honda, Mazda and Toyota. Even in the overall category which includes premium brands, Hyundai ranked a very respectable 4th only behind Lexus, Porsche and Cadillac, and outranking most high-end luxury brands including Mercedes-Benz, BMW and Audi. The IQS study measures 228 attributes, including the overall driving experience, engine and transmission, and a broad range of defect and design problems reported by vehicle owners. For more information visit: www.jdpower.com
Global brand recognition
Hyundai Motor Company saw its brand value quotient increase by 9.3 percent year on year (Aug ’09 to Aug ’10) in the 2010 ‘Best Global Brands’ survey conducted by Interbrand.
Recognised as one of the world’s leading brand consultancies, Interbrand are the publishers of the ranking of ‘The Best Global Brands’ survey, and conducts the study annually, which has included Hyundai for the past six consecutive years. During this time the brand has seen a steady increase in brand value rising from position No.84 in 2004 to No.65 in 2010+ representing a growth rate of 9.3 percent last year and significantly outperforming the industry’s average growth rate of 2.8 percent.
In Australia, Hyundai brand ‘top-of-mind awareness’ increased 33% YOY to August 2010, significantly outperforming Australia’s top 20 automotive brands who recorded an average increase of only 2% for the same period. Hyundai brand appeal also increased significantly up 32% in a market which only recorded an average increase of 10%, while brand consideration, a measure indicative of future sales, improved dramatically up 46% YOY again significantly outperforming the market average which is unchanged compared to August 2009*.
* Source: Brandpulse Tracking August 2010 - conducted by Initiative Media Australia Pty Ltd.