Events

Hyundai Motor Company Australia has been a proud sponsor of the Hopman Cup tennis tournament since its inception in 1988. Ten years later, in 1998, Hyundai took the mantle of Title Sponsor, renaming the event the Hyundai Hopman Cup. As a premier sporting event and showcase for international competition and excellence, the synergy between the tournament and the Hyundai brand is most evident.

Australia’s premier automotive industry event, the Australian International Motor show will be held in Melbourne in July 2013. Hyundai uses the exhibition to showcase its extensive product range of passenger and commercial vehicles, promote brand awareness, community sponsorships and initiatives as well as offer the public a preview of new product models and international concept vehicles.

Since 1995 Hyundai has been a proud partner of the legendary Melbourne based Carlton Football Club. Today, 18 years later, the Hyundai logo appears proudly on the players’ jersey representing their commitment and dedication to this ongoing successful partnership. Hyundai is the joint major sponsor of the Carlton Football Club, the official Vehicle Sponsor of the team and the official Coach Sponsor.

2010 saw the beginning of another great sporting partnership for Hyundai with the signing of an agreement with the iconic Brisbane Lions Australian Football club announcing a five-year platinum partnership. Key to the arrangement is the ‘Hyundai Lions Academy’, a youth recruitment strategy to help identify the next generation of Lions champions. The program provides strategic development for 12-18 year olds involving skills acquisition, nutritional advice, injury prevention and both on- and off-field player development.

Since 2004, at the establishment of the Football Federation of Australia’s (then Australian Soccer Association) A-League competition, Hyundai Motor Company Australia has been a proud founder and naming rights sponsor. As the first major sponsor, Hyundai showed courage and faith to invest in the A-League which today is well cemented in Australian sporting culture. Hyundai’s partnership with football in Australia extends across the whole of the sport, from the ‘Goals for Grassroots’ community program, to supporting the Qantas Socceroos and the Matildas.

Hyundai Motor Company Australia is exhibiting at the Home, Garden & Lifestyle Pavilion at the Sydney Royal Easter Show in 2013. First held in 1823, the Easter Show is now purportedly Australia’s largest annual event attracting nearly 900,000 people annually.