Hyundai & Aje – a Perfect Fit

News media release 5th April 2013

Hyundai Motor Company Australia has joined forces with one of Australia’s edgiest and most desirable new fashion houses – Aje. The partnership will see the two design driven brands working together over the coming year.

The avant-garde style of Aje fits perfectly with Hyundai’s take on style and glamour which is embodied in the brand’s signature design language ‘Fluidic Sculpture’. Flowing lines, continuous movement and eye-catching embellishments work with Aje’s platform of innovation, modern elegance, tough femininity and experimental design in fashion.

“The Aje designers embody in their fashion label the exuberance and confidence Hyundai personifies,” said Hyundai Motor Company Australia’s Marketing Director, Oliver Mann. “Transcending traditional design barriers, Aje makes a bold and arresting statement on the runway and Hyundai continues that on the road.”

The partnership will kick off at Australian Fashion Week on Tuesday 9th April where a fleet of stylish Hyundai Santa Fe and i40 vehicles will be available to Aje VIP guests. The relationship will continue to grow throughout the year with a number of exciting initiatives, including the design of a bespoke Aje Veloster featuring the signature design DNA of brand Aje interpreted in the form of a stylish coupe.

Live Like A Fashionista with Hyundai and Aje, are offering the chance to live the fashion dream. The prize package, offers a money-can't-buy experience including;

  • Two tickets to attend the exclusive VIP only Aje runway show at Fashion Week
  • Meet designers back stage post show
  • Attend exclusive invite only Aje after-party
  • Receive a private one-on-one in-store styling session with the designers

To enter simply email us at competition@hyundai.com.auand tell us your favourite fashion accessory, by midnight on Sunday the 7th of April.

Aje

Aje was born when the dynamic duo of Adrian Norris and Edwina Robinson joined forces to express their love of ultimate luxury, timeless sophistication, and nostalgic feminine glamour. Using purity of intention, meticulous attention to detail, hand craftsmanship and only the most luxurious fabrics and finishes, the Aje range epitomises nonchalant elegance. To find out more about Aje visit: http://a-j-e.com.au/

 

 


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