Hyundai i20 WRC Rally Car Speeds into ‘Real Racing 3’ Mobile Game

News media release 21st November 2013

  • Popular mobile game ‘Real Racing 3’ has a new addition - Hyundai’s i20 WRC
  • Compete to win a VIP trip to the 2014 WRC season kick-off in Monte Carlo
  • Consumers are invited to compete ‘live’ on the Hyundai billboard in London’s iconic Piccadilly Circus

Hyundai Motor Company’s i20 World Rally Championship (WRC) car will be featured in EA’s (Electronic Arts) popular ‘Real Racing 3’, a mobile-based racing game. This vehicle is now available in the roster for all users who download the free-to-play mobile game through Android or iOS applications.

To celebrate Hyundai’s return to the WRC in 2014, and the release of ‘Real Racing 3’ featuring the Hyundai i20 WRC, the automaker will launch a competition running from 21 November to 11 December 2013 through the mobile game.

The gamer who achieves the fastest ‘time attack’ record with the Hyundai i20 WRC car, around the newly-designed Dubai Autodrome track, will be crowned competition winner and be awarded the major prize. The winner will receive a four-day VIP trip for two people to attend the first round of the 2014 WRC season in Monte Carlo in January 2014. In addition they will have the opportunity to visit Hyundai Motorsport’s service park and meet the Hyundai rally team.

Bring the game to life, Hyundai will invite the public to compete ‘live’ on the Hyundai billboard in London’s iconic Piccadilly Circus. The giant billboard measures 116 square metres, and will stream the gamers live in full-colour HD.

Members of the public who want to show off their racing skills and see their faces up in lights can visit Piccadilly Circus on selected dates over the period of the competition to take control of the i20 WRC car and experience Real Racing 3 on the big screen.

This promotion will be available at Piccadilly Circus, London on the following dates:

  • 21-23 November, 2013
  • 28-30 November, 2013
  • 5-7 December, 2013

Electronic Arts, a leading global publisher of video, digital and social games, released Real Racing 3 in February 2013, and Hyundai’s i20 WRC car is featured in the latest update available to download now. Known for its realistic high-quality graphics and asynchronous multi-playing function, EA’s Real Racing 3 has been downloaded more than 60 million times since its launch.