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Interbrand marketing.

Hyundai Motor’s Brand Value Reaches Global Top 40, Highest Ever.

Since 2005, Hyundai Motor Company has been the world’s fastest growing automotive brand. In 2014, we reached the Interbrand’s Best Global Brands Top 40, based on our brand value exceeding $10 billion for the first time. 

This figure represents a 16% increase on last year, and can be attributed to the launch of game-changing models like All-new Genesis and Sonata – as well as our increased focus on putting our customers first.

Modern Premium.

Since its launch in 2011, our ‘Modern Premium’ brand direction and the slogan ‘New Thinking. New Possibilities’ have been capturing our customers’ imagination. Our concerted efforts to give our customers the very best experience, from vehicle design, customer service, sales and after sales – while keeping them within the bounds of affordability – has resonated globally, resulting in the uplift in both sales and an emotional connection with Hyundai as a trusted brand.

Ongoing investment in the brand – like active involvement in high-profile sporting events such as the FIFA World Cup, a broad range of Australian sports and the World Rally Championships has helped cement our position as a brand of the people, for the people.