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Hyundai Help for Kids

New recipients & a very special Brisbane Lions event

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It’s been a busy month for the Hyundai Help for Kids philanthropic partnership, with a commitment to fast-tracking a breakthrough in cancer treatment for children, financial backing for a project that is creating bio-absorbable, 3D-printed bone implants and, as usual, plenty of work brightening the lives of Australian children in need. 

Normally the VIP guests at a big sporting event are your corporate types, wearing a team scarf with a suit and tie. The special guests in the newest suite at the Brisbane Lions home ground, the Gabba, are more likely to be wearing big, toothy grins, footy shirts and face paint.

These VIKs (Very Important Kids) can now enjoy the sporting experience created with only them in mind as part of the all-new Hyundai Help for Kids iView, featuring some of the best seats in the Gabba.  The iView zone offers bubbles, glow sticks, lollies, party food, face painting, ice cream and Lions merchandise, as well as walls you can draw on. All this, and a game of AFL.

The space is exclusively for the use of Hyundai Help for Kids recipient charities and has so far been occupied by kids and families from the Children’s Hospital Foundation supported locally by the Northern Region office and Ronald McDonald House Charities – South East Queensland.

The room is decorated with playful images of Brisbane Lions stars Daniel Merrett, Jack Redden, Dayne Zorko and Tom Rockliff and the kids can leave their mark on the Hyundai Help for Kids family tree. 

Hyundai Help for Kids iView is also visited by Lions players, characters Hamburgler and Birdie and the club’s sunglass-wearing dancing Lion, Bernie Gabba Vegas, as well as the Lions' new match day mascot. 

This latest activation of the extensive Hyundai Help for Kids program is all about giving kids in need a fun and memorable experience that they can share with their families. Hopefully, they’ll see a few Lions victories, too.

Hyundai is also kicking in even more funding towards cancer research, with the joint goal of trying to fast-track a breakthrough in finding a cure for childhood cancers in partnership with Steven Walter Children’s Cancer Foundation.

The result is the Hyundai Help for Kids Cancer Research Project, which will focus on childhood cancer. 

The research project will be jointly undertaken at the Kids Cancer Centre (KCC) at Sydney Children’s Hospital and the Children’s Cancer Centre (CCC) at the Royal Children’s Hospital Melbourne, both of which are at the forefront of pediatric oncology.

Three leading researchers will be appointed to the Hyundai Help for Kids Cancer Research Project, to focus on uncovering new treatments for children with cancer and leukemia.

The project will aim to help both newly diagnosed and relapsed young cancer patients and will also focus on developing Personalised Cancer Care for High Risk Cancers. The way patients respond to different treatments will be intimately measured, monitored and managed.
Hyundai has been working with Steven Walter Children’s Cancer Foundation for the past five years and has helped this wonderful charity to raise more than $265,000 in that time. The relationship is being taken to a new level with the creation of “a partnership in discovery”.


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A future in which children recover faster from broken bones and without the need for more surgery is being aided by remarkable 3D-printed bone implants. This is the second initiative to be signed up to Hyundai’s charitable program this month (jointly funded by the Hyundai Dealer Network and Hyundai Australia, with contributions made from every new vehicle sold in Australia from the start of 2014).

The Bone Injury Project, established by the Kids Research Institute and located at The Children’s Hospital at Westmead in Sydney, is currently undertaking ground-breaking research to improve outcomes for children with bone injury and disease. 

The Bone Injury Project’s revolutionary aim is to reduce the time it takes someone to begin mobilising from a fracture from an average of three to four weeks to just three or four days.

If the bio-absorbable, 3D-printed bone implants the project is trialing are a success they will reduce the need for metal rods to be surgically installed in children’s bodies after complex bone injuries, and remove the need for another anesthetic and operation for removal of implants. They will also significantly improve the outlook, and mobility of injured patients, not just in Australia but around the world.

As a proud Premier Partner of the Bone Injury Research Project, Hyundai will provide financial support to purchase new equipment for the Orthopedic Implant 3D Design Laboratory at Westmead. 

As part of the Hyundai Help for Kids program - which has so far donated over $1,800,000 to causes that assist young Australians and their families a number of existing beneficiaries will see their partnerships with Hyundai Help for Kids continue or expand this year. Little Wings, Clown Doctors, Ronald McDonald House Charities, Motorvation and the Australian Cervical Cancer Foundation will all benefit from further investment in their ongoing programs.

These Hyundai Help for Kids projects will join existing beneficiaries Redkite, Life Education Australia, Camp Quality, Hyundai Help for Kids Lions Academy, AEIOU Foundation, Cerebral Palsy Alliance, John Maclean Foundation, Make-A-Wish™, Royal Institute for Deaf & Blind Children – Indigenous Outreach Program, Hyundai Goals for Grassroots and the Hyundai HyTech Donation Program.

Whether it’s offering hope, extending a hand, teaching a child, lending an ear, carrying a load or simply sharing a smile - Hyundai Help for Kids is there for young Australians and their families.