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I’M AS FOCUSED AS I AM WILD

Our engineers and designers are wildly creative, and we love to set them loose to show us (and the world) their vision of the future. But it’s not just for fun – our concept cars are the result of our brightest minds focusing on the problems of today and developing the solutions of tomorrow.

Here are just a few of their creations:

The Hyundai Nuvis demonstrated our ambition to be leaders in fuel economy, with a breakthrough lithium-polymer power battery and sleek, nature-inspired lines that proved fuel efficiency and beauty don’t need to be mutually exclusive.


The mind-bending Hyundai Floauto showed the possible future of automotive recreation – an electricity-powered craft able to travel across both land and sea in style. The roof of the car turned the most heads: it could transform in shape to become a deck chair, shade sail or surfboard rack as required.


The Hyundai Veloster C3 Roll Top was designed with active city residents in mind, and evokes city sport culture with skateboard deck-inspired flooring and teal back wheels that echo ‘fixie’ bicycles. Perhaps the most interesting feature, however, is a canvas roof that can be opened at either end of the car, allowing you to easily take surfboards, bikes and even kayaks with you on our journey.


The Hyundai QarmaQ demonstrates our forward-thinking safety and environmentalism, with features like Elastic Front™ energy-absorbing materials that reduce the injuries to pedestrians during collisions, a 100% recyclable frame and polycarbonate resin that replaces glass and comes in at only half the weight (leading to reduced fuel costs and emissions).

With the Hyundai Greenspeed Gator, we brought drag racing thundering into the 21st century. With giant hood blisters that house the hydrogen storage tanks and rear wheels that house gargantuan electric motors, it proved that drag racing could have a green future.

These are just five of the several dozen concept cars our team have created, with each one exploring new possibilities that challenge and inspire us.

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