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I’M AS INSTINCTIVE AS I AM DESIGNED

By drawing on the fluid and organic elements of the natural world, our globally acclaimed and awarded ‘Fluidic Sculpture’ design philosophy gives our new line of Hyundais a distinctive and unifying look.

The flowing lines that compliment the rigid surfaces and structures of the car’s body echo the shapes of nature that instinctively appeal to us, and create visual harmony with the surrounding environment.


Easy-on-the-eyes doesn’t come easy, however. Our designers spend countless hours finessing each curve of every car to make sure that they’re exceptionally beautiful – building on the rigorous testing and fine-tuning by our engineers that tailor each Hyundai to Australian conditions. 


Designed for Australia, tested in Australia.

In an ideal world, every road would be as smooth as a racetrack. But in the very real, rugged and varied world of Australian roads, a one-size-fits-all approach to handling and suspension really wouldn’t cut it – which is why we put our cars through extensive and punishing schedules of testing in every imaginable condition to ensure they are prepared to deal with everything Australia has in store for them.


We did just that with our All New Sonata – by subjecting it to 114 days of rigorous testing in real Aussie conditions.


After 50,000km, our engineering teams – from both Korea and Australia – analysed and revised the rear springs. Then we went back out for another 50,000 kilometres. The chassis, suspension and engine had no problems dealing with the harsh conditions, but sensors, air intakes, suspension and software required improvements and developments.


Over the course of its journey, the All New Sonata faced everything from freeways to outback gravel roads. It endured 45-degree temperatures. And it conquered it all. Now, the forged-in-Australia improvements are standard across the world.



Advanced safety technology, accessible to everyone.


Safety isn’t sexy, but it does save lives – so it’s a perfect place to apply our people-first innovations. We’re determined to use our expertise to make driving a safer experience for all motorists.


We’re currently working on windshield glass that uses nanotechnology to remove dust and water without the need for wipers, smart windows that automatically adjust the light and heat that they let in based on your driving conditions, and Human Machine Interface technology that will make controlling the car’s functions faster and more intuitive – so you can keep your attention on the road.


These are just a handful of the developments that will soon be standard across our entire line. And the cars rolling off our production lines right now are already incredibly safe. In fact, the Hyundai Genesis recently achieved Australia’s highest ANCAP Safety Rating Score. Outstripping its closest competitors, the Mercedes-Benz C-Class and Volvo S60, the Genesis attained a record-setting 36.88 out of 37 crash test score from the Australian New Car Assessment Program.

Take a look at the 7 Day Video Sequence of the Genesis:



















Find out more about Genesis

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