With its Hyundai Help for Kids corporate social responsibility (CSR)
program, Hyundai Motor Company Australia is helping to brighten the
lives of young Australians. Its far-reaching focus on helping sick and
needy children through vital non-profit organisations is truly admirable
... and inspirational.
The Hyundai Help for Kids mission statement is quite straightforward: ‘An initiative of Hyundai and Hyundai Dealers to lend a helping hand to young Australians and their families.’ However, the real story behind that simple statement is the depth of Hyundai’s support for vital causes.
A lot of the work done by Hyundai Help for Kids’ supported charities is life-changing for the children themselves, their parents and the people who offer help.
Even reading the testimonials from grateful parents whose children have benefitted from hospital visits by the fantastic Clown Doctors – just one of the institutions Hyundai now supports – can be a life-changing experience in itself.
If you were cynical you could say Hyundai Help for Kids merely represents Hyundai’s commitment to its corporate responsibilities. But it’s much more important than that, and deserves a closer look. To understand why, just look at the roll call of organisations Hyundai now supports.
In April, Hyundai Motor Company Australia announced it would extend its help to include the Ronald McDonald House Charities, Clown Doctors, Little Wings and the Australian Cervical Cancer Foundation’s Awareness Program for Schools.
Each is worthy of an article in its own right. But even an overview will help you understand more fully the invaluable work these non-profit charities do and why Hyundai has thrown the weight of its support behind them.
Ronald McDonald House is an independent charity that, you won’t be surprised to learn, gets financial support for its administrative costs from the famed ‘Golden Arches’. Now, Ronald McDonald House also is supported by Hyundai Help for Kids. And you’d be hard-pressed to find a more deserving cause.
Almost 300 families with a seriously ill child are accommodated each night at the 14 Ronald McDonald Houses Australia-wide. The Ronald McDonald Houses provide respite care and a place for families to be together at a time when they need each other’s support the most. Hyundai vehicles form part of a transport fleet for patients, their families and carers – and for the dedicated and tireless Ronald McDonald House staff across Australia.
From early this year, Hyundai Help for Kids also proudly partnered with Little Wings. The not-for-profit organisation provides free flights to and from the Oncology Unit at The Children’s Hospital in Sydney’s Westmead, for childhood cancer sufferers living in regional NSW. Little Wings also flies specialist nurses to regional centres to support local medical services in caring for children at all stages of their cancer treatment.
Clown Doctors use humour as medicine to bring laughter to sick kids in leading children’s hospitals Australia-wide. The organisation’s 50-plus performers do ‘Clown Rounds’ through hospital wards, including intensive care and oncology as well as emergency and burns clinics.
The Clown Doctors arrive in a flurry with their trademark red noses, crazy costumes and ukuleles, together with names such as Dr Wobble, Dr Nose Best, Dr Tickle Me Please and, our favourite, Dr B Positive. By parodying the hospital routine, Clown Doctors help children feel less traumatised by medical procedures. They carry out such ‘procedures’ as what they call red-nose transplants, ‘cat’ scans, humour checks and funny-bone examinations.
Financial and vehicular support from Hyundai Help for Kids ensures Clown Doctors can make an additional Clown Doctor hospital visit for one day per week for the entire year, reaching 3350 more children.
Hyundai Help for Kids has also become involved in health education, supporting the Australian Cervical Cancer Foundation’s Awareness Program for Schools. The program aims to reach thousands of Aussie high-school kids this year, both boys and girls, with invaluable information about the Human Papillomavirus (HPV) and how they can avoid it. Each year, 750 Australian women are diagnosed with cervical cancer caused by the virus.
Hyundai Motor Company Australia also announced early this year that it would continue to support kids’ football and tennis programs via the new
Hyundai Help for Kids initiative. Since 2007, the Hyundai Goals for Grassroots program has helped more than 180 junior Football clubs Australia-wide. Those clubs have shared close to half a million dollars, encouraging children to enjoy a healthier lifestyle through football – the game also supported at a professional level by Hyundai nationally with the Hyundai A-League and globally as FIFA World Cup Official Partner.
The Kids Tennis Foundation received a donation of $40,000 earlier this year via the Hyundai Hopman Cup Aces program. With the support of Hyundai Help for Kids, tennis clinics in 100 schools around Australia give about 4000 kids each week a meaningful introduction to the game. At the same time, the program encourages valuable mentoring and social skills.
Last but not least, the Hyundai HyTech Donation Program partners Hyundai Motor Company Australia with TAFE Colleges and high schools around the country. HyTech acknowledges Hyundai’s commitment to the future of the automotive industry in Australia through a robust educational support program in Automotive Mechanics. Since 2011 HyTech has donated more than 20 vehicles and numerous parts and components to TAFE and Australian high schools. The program alone represents a contribution from Hyundai of about $800,000.
Hyundai hasn’t forgotten its corporate responsibilities during its rapid ascendancy to the upper echelons of global automotive manufacturing. Not by a long way. And here in Australia the sheer depth of Hyundai’s Help for Kids program and its commitment to the incredibly worthwhile causes and not-for-profit charities it supports is truly admirable and far-reaching.
In financial terms, the contribution made by Hyundai and Hyundai Dealers in Australia is significant. Through Hyundai Help for Kids, almost $1.5 million dollars will go to non-profit charities supporting Aussie kids 18 years and under. That amount represents both financial help and vehicular usage.
Check out the dedicated Hyundai Help for Kids social media channels, like them on facebook or follow them on twitter for the latest news and events.
or if you’d like to apply for a Hyundai Help for Kids grant and want to know more information about this great initiatiative head to:
(Hyundai Help for Kids is part of Hyundai Motor Company’s global Corporate Social Responsibility movement, called Moving the World Together, which aims to contribute to the development and welfare of local communities around the world. The Australian enterprise ‘Hyundai Help for Kids’ is a joint initiative with the Hyundai Australian Dealer Network).
Like Hyundai Help for Kids, you can donate to these incredibly worthy non-profit causes by going to:
You are about to leave the Hyundai Motor Company Australia website. The link you selected will take you to an external website that is not owned or managed by Hyundai Motor Company Australia. Hyundai Commercial Vehicles Australia (HCVA) are the Australian Distributor for Hyundai Commercial Vehicles, a division of Hyundai Motor Company (HMC).