Lifetime partner in automobile & beyond

Hyundai for life
Hyundai isn’t just about vehicles taking you from point A to point B. We’re about providing new values and experiences that are unique to the brand, and which combine exceptional performance, reasonable price and emotional elegance.

A car is no longer simply a means of transportation that links people to people; it has become a life space that occupies a central role in people’s lives. As such, Hyundai seeks to become a lifetime partner in the everyday lives of our customers.

Our Philosophy 
Our philosophy is based on three key pillars: Realisation of Possibilities, Unlimited Sense of Responsibility, and Respect for Mankind.

We recognise the importance and impact that automobiles have on society and mankind.  And so we strive to play a role that extends beyond being a simple car manufacturer, to build connections with our customers by fulfilling our vision to become a lifetime partner in automobiles and beyond, and working together for a better future.
Modern Premium
Hyundai’s brand direction “Modern premium” does not just mean luxury cars; it is about exceeding our customers’ expectations and providing products and services that would normally be considered beyond their reach.
Staying faithful to the basics yet being different from the others, and not forgetting the big picture while paying attention to the smallest details; developing cars that enrich the lives of customers who have an active and positive approach to life – that is the Modern premium of Hyundai Motor Company.

Our Core Values

Customer – We promote a customer-driven corporate culture by providing the best quality and impeccable service with everything we do aimed at satisfying our customers.

Challenge – We refuse to be complacent, we embrace every opportunity as a greater challenge, and are confident in achieving our goals with unwavering passion and ingenuity.

Collaboration – We create synergy through a sense of “togetherness” that is fostered by mutual communication and cooperation within the company and with our business partners.

People – We believe that the future of our organisation lies in the hearts and capabilities of individual members, and we will help them develop their potential by creating a corporate culture that respects talent.

Globality – We respect the diversity of cultures and customs, aspire to be the world’s best at what we do, and strive to become a respected global corporate citizen.

A new perspective
We want to expand the concept of the automobile from the simple means of transportation that it is now, to a new space that connects people to their families, work, and society. By transforming the automobile into a happy space that people can rely on anywhere and at any time, we aim to add new value to the traditional car.

Innovative mobility solutions
We will deliver greater benefits and value to our customers by securing cost competitiveness in the global market. From product development to after-sales service, we will ensure that every process related to the automobile is in line with providing the ultimate customer experience.

Human-centric, eco-friendly technologies and services 
Our automotive business will bring to life the stability and convenience that comes with innovative technologies. In addition, we will continue to realise sustainable management by developing new technologies that aim to enhance energy efficiency. 

We will also expand our service from manufacturing finished cars to all things related to the automobile – including raw materials, auto parts, financing, used cars and recycling. We will also utilise cutting-edge IT technology to maximise connectivity with our customers.

New Thinking. New Possibilities
Hyundai’s brand slogan “NEW THINKING. NEW POSSIBILITIES” reflects our desire to create new possibilities to benefit the world and its people by encouraging and developing new thinking.