Sponsorships

Sport plays a huge part in Australian life.  And we believe in playing our part in keeping it that way. Which is why Hyundai is so active in sponsoring major sports leagues, events and the all-important grassroots of so many sports.

Football/Soccer: 

Hyundai A-League

Way back when the Australian Soccer Association – now the Football Federation of Australia – was formed in 2004, we were there. As founder and naming rights sponsor of the Hyundai A-League, we’ve been on an awesome journey together. 

From what was a little-known sport locally, to the excitement of the Socceroos hosting and winning the Asian Cup in 2015, it has been great to be part of it and watch football’s popularity grow here in Australia. 

For more about games, results and player stats go to http://www.a-league.com.au/

Growing in popularity 

From our Goals for Grassroots community programme, to supporting the ‘Roos and the national women’s team, the Matildas, we’ve seen football become the fastest-growing club sport in the country – and Australia establishing itself as a national side to watch.


$500 Loyalty Bonus Offer for Hyundai A-League Club members*

All Hyundai A-League official club members are entitled to up to $500 cash back when they purchase new Hyundai models. To find out more about the offer go to: http://www.hyundai.com.au/about-hyundai/community/sponsorships/aleaguecashback 

Hyundai and FIFA

Our football involvement reaches far beyond Australia’s shores. Being a long-term partner with FIFA, the highlight so far was our involvement with the world’s most watched sporting event, the 2014 FIFA World Cup in Brazil.


AFL: 

Carlton FC

For 20 years now, Hyundai and Melbourne’s Carlton Football Club have stood side by side. Since 1995, Hyundai has been a major sponsor of the club, as well as the Official Vehicle Sponsor of the team and the Official Coach Sponsor.

$500 Loyalty Bonus Offer for Carlton FC members*
All Carlton Football club official club members are entitled to up to $500 cash back when they purchase selected new Hyundai models.

How to Redeem
1. Review the *Terms and Conditions to make sure the new Hyundai model you wish to purchase is included in this offer 

2. Purchase your new Hyundai from any authorised Hyundai Dealer 

3. Download the Redemption Form and send it to Hyundai with all the accompanying paper work 

4. We’ll send you the Loyalty Bonus!


Rugby League:

Brisbane Broncos

In 2013 we embarked upon a new and exciting partnership with Queensland’s leading rugby league team – the Brisbane Broncos. With Hyundai as Platinum Partners, key players and management drive some of the company’s newest models to training sessions, local matches and media appearances. And the Broncos’ team training jersey is proudly emblazoned with the Hyundai logo.

Up to $1000 Loyalty Bonus Offer for Brisbane Broncos Members*
All Brisbane Broncos full season ticketed members (minimum 4 games, other than Awesome Foursome members) purchasing a new Hyundai are eligible for a $500 loyalty bonus for i20, Accent, Elantra, i30/i30 Tourer and Veloster. Or they can claim a
$1000 loyalty bonus for i40 Sedan, i40 Tourer, ix35, Santa Fe, iMax, iLoad.
Awesome Foursome (4 game ticketed) members are eligible to receive a loyalty rebate of $250 for any of the above vehicles.
How to Redeem
1. Review the *Terms and Conditions to make sure the new Hyundai model you wish to purchase is included in this offer 

2. Purchase your new Hyundai from any authorised Hyundai Dealer 

3. Download the Redemption Form and send it to Hyundai with all the accompanying paper work 

4. We’ll send you the Loyalty Bonus!


Cricket:

ICC World Cup 2015
Hyundai Motor Company and International Cricket Council partnership enters fifth year.

Hyundai was proud to be able to share the excitement of the ICC Cricket World Cup here in Australia. And even more so when we witnessed Australia lift the coveted trophy on home soil.

A Five-Year Plan
In 2011 Hyundai signed a five-year deal with the International Cricket Council (ICC) to become the organisation’s first official car sponsor. The agreement covered the ICC World Twenty20, ICC Champions Trophy, and ICC Cricket World Cup, and will see Hyundai partner ICC through to the end of 2015.

At the start of the 2015 World Cup, Hyundai handed over the keys to a fleet of its top selling models to the (ICC). The multipurpose fleet will be used for transporting VIP visitors, ICC Executives, Officials and teams – including coaching staff and players – throughout the World Cup event, that ran from 14th February – 29th March 2015.
Australia-wide Activations
The sponsorship saw Hyundai bringing cricket to life on and off the pitch with a multi-layered campaign of fan-based activity that began with the ICC Trophy Tour. Pop-up activations saw an ICC branded Santa Fe lead the World Cup trophy tour around the nation, visiting seven capital cities across the country with over 40 events taking place throughout the program.

All-New Sonata Launch
We ran a multi-platform campaign that included extensive on-field and match-site Hyundai branding, in-stadium vehicle displays, and match day program adverting. A comprehensive Sonata TVC campaign featured throughout the series with 30-sec TVCs being played at all Australian stadium matches, while Sonata LED boards supported the campaign on perimeter boards at all matches.

Utilising the attention of sporting enthusiasts and further strengthening Hyundai’s association with this world-leading sporting event, the launch of All-New Sonata was featured in a campaign appropriately named SONATA POWER PLAYS. 

Digital Activity
The focus of Hyundai’s ICC campaign was a mobile interactive promotion giving cricket enthusiasts the chance to connect with live match-day action. Every time a Power Play (wickets taken, boundaries hit, half-centuries and centuries) was recorded, the mobile based campaign site gave users the opportunity to WIN instant daily prizes, culminating in the grand prize of an All-New Sonata.
Encouraging site exploration, the campaign allowed visitors to access information about the All-New Sonata, book a test drive and to see its feature-packed stylish design ahead of public launch.

The ICC partnership is part of Hyundai’s efforts to expand our global sports marketing activities and boost our brand image worldwide. Our sponsorship currently includes a variety of other sports, including football, golf, ski jumping, and WRC across a number of key global markets.