Hyundai design.

Perfecting design with cutting-edge technology.
All new Hyundai vehicles go through the same rigorous design process, starting from sketches and 3-D rendering, through physical modeling. These are then 
put through a variety of tests such as simulation analysis and installation evaluation, where potential problems are filtered optimise the design process and shorten the development period. 

To control noise and vibrations generated during driving, we analyse the causes of vibrations and characteristics of how the vibrations are relayed to passengers. This process is conducted via computer simulation before an actual car is made. Once the initial evaluations have been carried out to produce the optimal solution, a prototype car is then manufactured.

Durability analysis.
A virtual car model is created to obtain quantitative data on the load that is transferred from the road surface to the suspension and car body while driving. Through this process, we carry out detailed modeling and durability analysis.
The initial durability assessment of the car body and key chassis parts allows us to pinpoint possible problems and come up with solutions to improve performance, as well as to cut costs and weight. The information is then reflected in the design process.

Once the prototype designs have proved satisfactory, they are taken to the next level.

Body structure design.
The body structure acts much like the skeleton of the human body, providing the basic framework for driving parts like the engine and chassis, as well as various convenience features. We consider all the qualities required of a car, such as strength, crash resistance, aerodynamics, noise, fuel efficiency and space to produce a car that is safe, comfortable, fast and economical.

Chassis design.
We design chassis systems that relay power to vehicles and enable driving. The chassis system comprises the suspension, steering, fuel, cooling, exhaust and intake, mounting, control and brake systems.

Functional design.
The exterior and interior of a vehicle are designed with a focus on providing a pleasant, comfortable and safe environment for occupants and other road users. 

Crash analysis.
When developing cars, analysis of local crash requirements and local regulations is performed and research is conducted on new crash regulations, body structures, and engineering methods to secure optimal crash performance.

Locally tested and tuned.
After proving themselves on European race tracks, Australian-bound models are then subjected to extensive tests in the unique and challenging local conditions and roads. If and when they prove themselves here, they are passed fit for sale. 

Strengthening our sales network so customers can experience modern premium.
In addition to producing region-specific, localised models, Hyundai Motor Company has been strengthening its global sales network by creating exclusive showrooms for premium luxury cars such as the Genesis and Centennial (Equus). 

We have also, been opening showrooms at prime locations in major cities such as New York, London, Beijing, and Moscow, remodeling showrooms worldwide based on new, global dealership design standards, and reinforcing training of employees at the frontlines. Hyundai Motor Company will continue to upgrade its dealerships and to provide differentiated services to customers to boost satisfaction.

Namyang technology research center, Korea.
The Namyang technology research centre in Hwaseong City, Gyeonggi Province, is a world-class integrated research complex equipped with a planning, design and power train centres, wind tunnel facilities, collision testing facilities, and a comprehensive proving ground. Over 10,000 researchers are working to develop the world’s best vehicles in terms of performance, quality, and eco-friendliness.

Mabuk environmental technology centre, Korea.
Through the development of hydrogen fuel cell cars, the Mabuk environmental technology centrein Yongin City, Gyeonggi Province, is working to create technology that will lead the eco-friendly automotive market.

Korea central research institute.
The Korea central research institute in Uiwang City, Gyeonggi Province, develops frontier and new-growth engine technologies. It focuses on research related to the environment, energy, intelligent safety, human engineering, and cutting-edge materials.

U.S. technical research centre.
With headquarters in Ann Arbor, Michigan, and a technical research centre and proving ground in California, this is a cutting-edge research institution that oversees the development of automotive technology suitable for the American market.

Europe technical research centre.
The Europe technical research centre is a high-tech, multifunctional building located on a 49,721 m² lot near Frankfurt, Germany, that includes an engineering centre for the development of quality automobiles, as well as engines, that meet European environmental regulations.

Japan technical research centre.
The Japan technical research centre in Yokohama focuses on advanced technologies, such as cutting-edge electronics and hybrid technology.

India technical research centre.
Located in India’s “IT City,” Hyderabad, the India technical research centre actively supports the design and analytical research of automobiles, as well as the development of products tailored to the local market.

China technical research centre.
The China technical research centre in Yantai was registered in Feb. 2013 as a centre to develop vehicles tailored to the Chinese market, which is rapidly emerging as the biggest automotive market in the world. The centre, being built on a 1,840,000 m² lot, is expected to serve as a global R&D hub that will take Hyundai presence in China to the next level.

Design centres, creators of global trends.
The Hyundai design centre at the Namyang technology research centre is amassing world-class design capabilities to improve the quality of design so that the company can gain leadership in the world’s automotive market and continue making the leap to becoming a premium brand. 

Building on the vibrant forms inspired by nature of the Fluidic Sculpture design philosophy, it develops vehicle interiors and exteriors using computer-based digital design. In addition, it is opening a new chapter as a global trend leader, by incorporating new materials and new technologies into designs and enabling customers to experience the value of Modern Premium through the use of more elegant colours and advanced materials.

Global design network.
The Hyundai design centre is a design network centred around the comprehensive global design centres in Korea, Europe, USA, India, China and Japan. 

It leverages this network to grasp customers’ lifestyle trends and to develop differentiated design strategies for each region. The North America and Europe centres are developing competitive models that support Hyundai’s regional development strategies. Design studios in India, China and other emerging markets are showcasing designs that reflect the needs of local consumers to deliver the unique value of Modern Premium to customers.