Our vision is to become the world’s most loved car company. It’s a lofty goal – but we’re on track to make it happen.

How? By being generous, thinking independently and acting bravely to improve motoring standards for all Australians. And we’ve been doing just that ever since we arrived in Australia – by putting as much focus on our service as we do on our products, and making sure you’re taken care of, from purchase to last kilometre.

We believe that buying a reasonably priced car shouldn’t mean getting the minimum – which is why we introduced electric windows, iPod connectivity, Cruise Control, steering wheel controls and more airbags to all our cars as a standard. And it looks like a lot of people share our belief – because this philosophy has lead to us receiving unpreceded acclaim from both owners and journalists alike (including prestigious Best Cars Awards).

A history of making premium the standard for Australians.

When you’re pushing your own limits instead of trying to match others, you’re bound to break conventions – which is why we have quite a history of forcing the Australian car industry to change what it considers ‘normal’ by leading the way.

In 1997, we eliminated sneaky fees and charges by introducing Australia to the concept of ‘drive away’ prices.

In 2005, we introduced Australia’s first 5 year unlimited kilometre warranty (when others only offered three).

In 2008, we introduced Electronic Stability Control across our entire range of vehicles.

And in 2014, we launched our Lifetime Service Plan – demonstrating our commitment to offering the best customer service in Australia by providing absolutely transparent service pricing.


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